Quality shouldn't come with a sky-high markup.

Hello, and welcome. We're Nazanin and Amir, the two people behind NAZANIN.

Our story started during the pandemic, like a lot of people's did, when we found ourselves cooking and baking at home more than ever. That's when we noticed how much of a difference high-quality tools make: in how the food turns out, and in the everyday experience of using them. The catch was, once you've cooked with something well-made, it's hard to go back. And well-made tools rarely come cheap. So we started asking a simple question: why does it have to be one or the other? That's how NAZANIN started.

Between the two of us, we'd spent years in retail and manufacturing, so we knew where that extra cost usually comes from: indirect costs that big companies can rarely shrink. As a small business, we could. So that became our whole model: no extra overhead, no storefront, no middlemen. Just us, the ideas, and the direct cost of making each piece. We work directly with the people who make it, nothing marked up in between.

That same instinct shapes everything we make. We lean on natural materials wherever we can, and we design pieces meant to outlast trends instead of chasing them. Everything is still made in small batches, on purpose, so we can keep a close eye on quality, the same way we did with the very first piece.

We're still growing NAZANIN one product at a time, the same hands-on way we started. Every piece still starts with us: we source it, check it, and make sure it meets our standards before it ever reaches you. Thank you for being here for it, and for trusting us with your kitchen and your table.

Nazanin & Amir